Lynx is a brand of a big company called Unilever. It has targeted young man and female to sell its product. They positioned themselves as a sexy brand. Most of their ads are developed using sexual techniques. They stereotyped woman as hungry for sexy man. They are criticized hugely because of that. But still they positioned their brand as a sexy brand. Technique they have used is immensely successful. Their very new campaign is based on sending consumers to space. It is being popular among its audience because last year Redbull arranged a space jump which was a instant hit in the social media. So the base is already set. Now Lynx will take the profit of it.
By Wakib Ullah 28/02/2013 Birkenhead, Merseyside, UK. Student at University of Chester