University of Chester (Green Chester) Recycling Campaign. ( film / video)

It’s been long time, I have posted anything on my blog. The reason why I didn’t blog is my dedication to University of Chester’s (Green Chester) recycling campaign. For last two months I have been working on this amazing campaign.

Deliveries:

At the end, we have created an one minute film, a number of posters, signs, maps, flash ads and etc.

Film:

We have created a likable character Bennie. Main inspiration behind making this film came from famous Jhon Lewis advert.

Story:

The recycling bin is neglected. Nobody uses him. Then he starts to walk and tries to interact with human. But nobody realises him. Suddenly a cheeky guy sees him but that guy shuts the door infront of the bin. To make it worse, another passing guy drop a food waste into the bin. The bin gets angry. He gets through more stories like that. Then suddenly everybody starts using him. Then he gets a smiley face.

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