In last few weeks, I have developed brand identity of loyalty card company.
My client wanted the black colour as background colour because he is going to
attract high income groups.
When its black, it is really easy to choose main colour. After a discussion,
me and my client have agreed to use orange-ish colour so that it could stand out.
Globe in the letter a represents the worldwide usage of the card.
These were some suggestion to client by me: